Award-Winning Butchers McCaskie’s Select Bespoke Chilled Packaging Sorbafreeze

Award-Winning Local Butchers

Founded in 1935, McCaskie’s Butchers in Wemyss Bay enjoy an enviable reputation as award-winning purveyors of the finest Scottish beef, lamb and specially selected pork.

To date, McCaskie’s have won over 75 awards for their products, with the jewel in the McCaskie’s crown being their famous black pudding; the most awarded Scottish black pudding since records began.

McCaskie’s is now a third-generation family-run business, with Director Nigel Ovens maintaining the business’ historic passion for securing the highest quality meats available. McCaskie’s products are “reared with passion, matured to perfection and prepared with pride” shares  Nigel, evidence of which is plain to see through McCaskie’s reputation across Scotland.

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Client:

McCaskie’s Butchers

Industry:

Food - Butchers

Products Used:

Sorbatek

Hyrdatek

Chilltek Fastfill

Bespoke store packing boxes

E-commerce – Extending the McCaskie’s customer-base

In recent years an e-commerce store launch has taken McCaskie’s from a locally renowned butcher to a nationally recognised brand, with customers from all over the UK. The pandemic in 2020 further accelerated McCaskie’s e-commerce growth and has since become a major sales channel for the business.

10 years ago, when seeking a chilled packaging solution to support home deliveries via the courier network, Nigel trialled many options available on the market. His specific requirements meant he had to consider factors such as cost, convenience, ethics and recyclability.

Bespoke Chilled Packaging Solution

Initially, Nigel purchased Sorbatek Non-Hydrated Ice Packs, selected due to their space-saving and cost-saving nature. These were used alongside traditional poly-boxes to ship orders direct to customers.

However, due to successful trials, McCaskie’s now also use best-selling Fastfill boxes from Sorbafreeze. Foil-lined, with a convenient pop-open-and-pack design,  the Fastfill boxes speed up Nigel’s packing times whilst simultaneously offering up to 48 hours of chilled temperature retention in transit.

In collaboration with the Sorbafreeze design team, Nigel was also able to devise a new bespoke packaging range for his products, including unique lasagne and pie boxes. Our structural designers worked with Nigel to devise a box bespoke to the needs of his production line, building in convenience for his team.

More recently, Nigel worked with the Sorbafreeze ’s graphic designers on a packaging re-brand, opting for a rustic kraft box to reflect the long-standing reputation and eco-conscious values of McCaskie’s.

The Future is Bright

When looking to the future, McCaskie’s have many exciting projects in the pipeline, including continued focus on retail growth and development of a new high quality ready meal range.

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“I am delighted with the service I have received from Sorbafreeze over the years. Having worked with Michelle and the team for over 10 years now, I am confident that Sorbafreeze is the best chilled packaging supplier on the market. I have really enjoyed working with the design team on the new packaging ranges and found this to be a really straight-forward process as always, with brilliant results.”

Nigel Ovens, Director, McCaskie’s Butchers

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