SCOTLAND FEELS THE CHILL SO ITS FOOD AND DRINK CAN CONTINUE TO FLOURISH
Glenrothes-based chilled packaging specialists, Sorbafreeze, part of the Pitreavie Group, has seen a significant surge in business in the last two months as it assists Scotland’s food and drink sector to diversify during the COVID-19 pandemic. As one of the country’s leading suppliers of specialist chilled packaging solutions for the food and drink industry, Sorbafreeze has taken on extra staff to meet demand, with a high proportion of this new business coming from brands that are considering packaging options for a host of temperature-sensitive goods for the first time.
More than 250 new businesses have made substantial orders with the manufacturer ranging from farm shops through to national artisan fresh food producers, wholesalers and catering firms. The business has been working around the clock to ensure Scottish food and drink businesses can continue to operate thanks to its chilled packaging products.
Michelle Ottolini, General Manager of Sorbafreeze, said: “We have been inundated with orders for our Hydratec and Sorbatec gel packs and unique Chilltek Fastfill insulated boxes in the last two months from a wide range of Scottish food and drink companies. Throughout this time, we have fulfilled all customer orders within 48 hours to ensure businesses can diversify into online distribution and thrive throughout this very challenging time.
“It is incredibly encouraging to see so many food and drink businesses get in touch and support a Scottish-based manufacturer – a trend we have also seen across Pitreavie Group specialist packaging. It also reflects the way the country has adapted their businesses at great speed to achieve temperature safe doorstep delivery for customers.
“Like all businesses, we have had to look at our business model and very quickly evolve – our products are aiding many in the food and drinks sector to do just that. With so many businesses up and down the country making changes to the way they operate, we see a strong appetite from consumers for quality, fresh goods delivered directly to their doorstep. We see this demand continuing beyond these current lockdown restrictions.
“We can be of great help to many traders large and small, as they adapt their business models. We are the only BRCGS certified chilled packaging supplier in the UK; by manufacturing everything in-house from our off the shelf range to bespoke chilled packaging, we can reduce customer costs and minimise product lead times. We focus on what we are good at – offering packaging solutions that allow temperature safe transit for up to 48 hours. This enables the food and drink industry to meet the newly emerging demands of diversification
“As well as a versatile range of off the shelf products available within 48 hours, we can also create bespoke insulated boxes, ice packs and temperature-controlled shipping solutions so we would urge anyone looking for a tried and tested route to diversity to get in touch with us and we will share the expertise and knowledge we have gathered over the last 27 years.”
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